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Chopard launched Brilliant Wish in March 2010. It is the the fifth diamond of thee series Wish. In chronological order they are displayed as follows – Wish (1999), Wish Pink Diamond (2005), Wish Turquoise Diamond (2007), Wish Magical Nights (2008). There is another perfume of the line – Wish Pure, but its bottle is not with the shape of a gem, besides its flavor is different as a sensation.
The creators of Brilliant Wish are the perfumers Louis Turner and Michel Girard. The perfume was presented in the following way – “Magic universe reveals woman’s elegance and endless glow. Such a woman deserves a unique jewel. A jewel of timeless beauty. A diamond. A perfume. Wish.”
Valentino launches on the market its aroma V in 2005. Its creator is the perfumer Alberto Morillas. Valentino said that he wanted to create a passionate elixir of the female chameleon. He felt a need to make a new fragrance for women which to reflect and celebrate the qualities of the modern woman – her strength, femininity, sophistication.
The advertising face of V is a Russian model Eugenia Volodina. On the photo she is naked, and has a mask on her face – red dominoes. The red color is the favorite of Valentino. In this case the red is reminiscent of passion, mystery and courage.
Dolce&Gabbana launched their fragrance, Rose The One in 2009. The perfume follows its two predecessors from the line – The One (2006) and L’Eau The One (2009). The composition of the Rose The One was developed by the perfumer Michel Girard.
The TV advertising of the perfume was shot by the photographer Jean-Baptiste Mondino. The soundtrack of the video is on Ennio Morricone. The advertising face of the Rose The One is a beautiful American actress Scarlett Johansson. The colors in advertising are very well matched – white furniture, pink curtains, blond curls of Scarlett, her porcelain skin, pink dress and pink juicy lips. She lies in the bed, treating herself with strawberries. Equally tempting is also Rose The One, knowing that in the basis of its composition stands the most powerful among all the flowers – the Rose.
Paco Rabanne launched on the market Lady Million just two years after the creation of a the male version 1 Million. The emergence of female scent was expected with a great impatience because of the spectacular success of a Million. Lady Million yet became a fact in July 2010.
The perfumers behind the development of the composition are four – Anne Flipo, Beatrice Piquet, Dominique Ropion and Bruno Jovanovic.
The perfume is again inspired by the idea of the gold and the richness. The vision of women’s fragrance is different from that of men. Instead of gold bullion, we see a bottle in the shape of a golden diamond. The design of the beautiful luxurious and attractive bottle was created by Noe Duchaufour-Lawrance.
The advertising face of Lady Million is Dree Louise Hemingway Crisman. Dree is a model and actress. The advertising leads to two questions – whether the girl wants to win millions, or its vision is for millions? In the advertising video Dree snaps her fingers and next to her rank countless cars, she stamps and appeared countless high heels shoes. Attention is on the podium and, she has fun and entertain many reporters. Then the slot allocated to her love and a man occurs in her dreams with a large diamond. After seconds the diamond is at her ring finger, and the perfume – in her hand.
The advertising has provoking, and inspiring character. All developed as a harmless game, and the coins in this game are expensive luxury cars, shoes and jewelry.
Lancome launches its Miracle fragrance on the market in 2000. Its creators are the two perfumers Harry Fremont and Alberto Morillas.
The beautiful actress Uma Thurman is the face of Miracle. She is the woman and with her power makes the morning to come quickly. She drives away the darkness and the wind and welcome the sun.
Top notes – freesia, litchi;
Middle notes – jasmine, magnolia, mandarin orange, pepper, ginger;
Base notes – musk, woody notes, amber.